When I was a kid, the OP (Ocean Pacific) brand was right up there with Izod and Levis. It was just one of the things you had to have in your closet, lest you risk being branded a pariah by your classmates. Over the years, OP just kind of disappeared as Quicksilver, Mossimo and other surf-culture brands filled its void. But I noticed, as I was shopping for dishes at WalMart (don't laugh - it's one of the only places that carries Correl, the toughest dishes known to man) this past weekend, that OP is back and on the racks at WalMart.

I don't usually associate WalMart with clothing brands I would buy, so I was surprised and slightly saddened to see it there.

And I was even more surprised to see the group of (mostly) hot young recognizable girls being used in OP's advertising campaign: Josie Maran (yum), Kristen Cavallari (cute), Christina Milian (cute) and...Rumer Willis (what? why?).



What did all that rambling about my dishes and Wamart have to do with these photos? Absolutely nothing. But just imagine how boring my posts would be without this colorful commentary.

I think it's become commonplace for discount stores to carry name brands. I used to shop at Wal-Mart frequently, but I now hate that store with a passion and only shop there if I absolutely have to, which is rare. I know they sell Levi's now.

Target has been selling Mossimo for years and Isaac Mizrahi sells a discount line there. Kohls has Vera Wang and Liz Claiborne lines. I was just in a Sears store Saturday and saw that Land's End clothing is now sold there.

I suppose all of this is good in some ways since designer labels and name brands are affordable to the masses. I remember saving my allowance for a long time just to buy an Izod shirt. Eh, who am I kidding? I would still have to save my allowance for a long time to buy an Izod shirt.

Rumer Willis? Ick. I don't think I would hire her for an ad campaign.

1. Rumor Willis is teh fail.

2. It saddens me that I can name all of the guys in those photos, but not all the girls (if you hadn't told me).

What's really sad is the Fez probably banged every girl (and probably the guys) in that picture.

I hadn't even noticed that there were guys in the photos.

Fag.


Pez is a starlet-despoiling stud. I wonder if he's nailed Lohan's little sister yet.

I just wonder if the Walmart stores have the smae kind of people in them in all of the locations. Do you see fat people that sound like they smoke several packs a day yelling at their kids and beating them as they go through the store? Seems like I have seen this in a lot of the stores around here. I hate going to that place because of it!

It's an equal mix of illegals and trailer trash here. I invariably feel like I need a bath when I leave.

And the employees are even worse than the customers. At least Target hires an occasional hot chick. In Walmart, you're lucky if the cackling witch checking you out has any teeth.

Some of the Target stores around here would be a great place to pick somebody up. The place is loaded with beautiful women!

I think that's true of just about all Target locations. The places are crawling with soccer-mom MILFs. Walmart, on the other hand, attracts a desirable demographic.

Yeah, Target does have a lot of MILF action there. But don't you mean that Wal-Mart attracts an UNdesirable demographic? At least around the Midwest (St. Louis) I see a lot of knuckle dragging hoosiers. I swear some of them are even lucky if they have half their teeth! Talk about white trash city! The women are overweight but think they have the bodies to wear spandex. And the guys seem to wear either the wife beater t-shirts or a NASCAR, beer, or wrestling shirt that has stains on them. I think all you need to do to find the missing link is walking into a Wal-Mart.

Dammit. Yes, I did mean "less-desirable." Kudos, my friend.

Here are a few more lower-res photos from the OP photo shoot. Rumer may look like the wicked witch, but she's got a nice, nipply pair of hoots.



Josie, on the other hand...yum.

(this is from a few years ago...)